What is Trendjacking & How to Do It for Your Brand?
Timing is everything in today's fast-moving social media and digital marketing world. One tactic brands use to remain in the loop and attract more eyeballs is called trendjacking. But what is trendjacking, exactly? And how can your brand leverage it? Let's get into it. Trendjacking (also referred to as newsjacking) refers to when a brand jumps on a trending subject, hashtag, or event to produce content that's timely, relevant, and interesting. Picture the internet like an enormous wave—and trends are those large, quick waves. Trendjacking is akin to putting on your surfboard and surfing that wave before it breaks. Instead of always creating original content from scratch, brands use what people are already talking about to boost their visibility, engagement, and even sales. Why Should Your Brand Use Trendjacking? Instant visibility – When done right, your content can ride the viral wave and reach more people organically. Increased engagement – You’re talking about someth...