Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend
Instagram has become a powerhouse for businesses looking to promote their products and services. But one big question always pops up—how much do Instagram ads actually cost? The answer? It depends. In this blog, we’ll break down Instagram ad pricing, current benchmarks, and smart ways to reduce your ad spend without sacrificing performance. How Instagram Ad Pricing Works Instagram employs a bidding system, so you're vying with other advertisers for advertising real estate. You can optimize your budget based on: Daily or lifetime budget Manual or automatic bidding Cost-per-click (CPC) or cost-per-impression (CPM) The end cost relies on many things such as your targeted audience, competition, ad quality, and season (ads are more expensive near holidays). Instagram Ad Cost Breakdown This is what you can expect to generally pay: Average Cost Cost per Click (CPC) ₹15 – ₹40 ($0.20 – $0.50) Cost per Mille (CPM, i.e., 1000 impressions) ₹200 – ₹500 ($2 – $6) Cost per Engagement ₹5 – ₹...