Sustainability and Ethical Branding in Digital Marketing
Introduction Aaj ke time me customers sirf product ya service nahi dekhte, balki brand ki values bhi judge karte hain. Agar aapka brand eco-friendly, transparent aur ethical practices follow karta hai, to customers aapko zyada trust karte hain. Isi ko kehte hain Sustainability and Ethical Branding . Digital marketing me iska role bahut bada ho gaya hai, specially 2025 ke era me. Sustainability in Digital Marketing Sustainability ka matlab hai aise marketing practices adopt karna jo environment-friendly aur long-term beneficial ho. Example: Digital-first campaigns (paper waste avoid karna) Cloud storage use karke energy save karna Green hosting providers choose karna Benefits: ✔ Environment friendly brand image ✔ Cost efficiency ✔ Better connection with eco-conscious customers Ethical Branding Kya Hai? Ethical branding ka focus hai transparency, honesty aur customer trust. Iska matlab hai aapke ads aur campaigns truthful, non-misleading aur ...