What is Content Decay? How to Identify and Repair Deteriorating Content
Is Your Content Dying? How to Identify and Reverse Content Decay In today’s SEO-driven world, publishing content is just the starting point. To stay relevant and competitive, your content needs regular updates to remain fresh, accurate, and aligned with evolving search intent. That blog post you published months ago? It may have once brought in steady traffic — but now it's barely being clicked. This silent drop-off is known as content decay , and it could be dragging down your site’s performance without you even realizing it. What Is Content Decay? Content decay is the gradual decline in a piece of content’s performance — including traffic, rankings, and engagement — over time. It usually affects articles or pages that were once high-performing but are now outdated, under-optimized, or outpaced by competitors. Think of it like fruit: it’s most appealing when fresh, but without care, it withers and loses value. Why Does Content Decay Happen? Several factors can contribute to con...